Influencer marketing is still profitable, despite consumer distrust

In the early 2000s, they got their start with MySpace and blogging. In the 2010s, they used YouTube, Snapchat and Instagram. And within the past five years, TikTok has propelled social media influencers into careers as content collaborators and ambassadors for brands hoping to reach the millions of people who follow them.

Jul 16, 2025 - 05:00
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Influencer marketing is still profitable, despite consumer distrust
In the early 2000s, they got their start with MySpace and blogging. In the 2010s, they used YouTube, Snapchat and Instagram. And within the past five years, TikTok has propelled social media influencers into careers as content collaborators and ambassadors for brands hoping to reach the millions of people who follow them.

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