Massachusetts marijuana businesses set sales record over Patriots' Day weekend

CHICOPEE, Mass. (WWLP) - Marijuana business sales in Massachusetts skyrocketed over the Patriots' Day long weekend, which included the annual 4/20 cannabis holiday.

According to the Cannabis Control Commission, operations statewide grossed nearly $15 million between April 19 and 21. April 19 was the highest-grossing day of the 2025 weekend at $6.3 million, which is on par with the same date in 2024. On April 21, the day of the 129th Boston Marathon, retailers saw similar sales as the previous year.

“The Commission recognizes the importance of the 4/20 cannabis holiday for our retailers and delivery businesses,” Acting Chair Bruce Stebbins said. “This year was unique with 4/20 falling on Easter and being part of a longer Patriots’ Day holiday weekend. Collectively, we were happy to see a new gross sales record for the Patriots’ Day holiday weekend and congratulate our licensees for making the most out of the sales opportunities.”

The Cannabis Control Commission said that the Massachusetts adult-use cannabis industry has grossed over $7.7 billion since 2018, generating more than $1.4 billion in state and local tax revenue. This adult-use tax revenue is used to support various programs statewide, such as addiction recovery services, community college programming, and re-entry grants.